Mohamed Ahmed
Senior Product Designer
Summary
Product designer with 8+ years shaping high-impact digital experiences for fintech and SaaS teams. I turn ambiguous problems into simple, measurable products — from user research and wireframes to shipped design systems used by millions.
Experience
Senior Product Designer
Northwind FinancialLondon, UKJan 2022 – Present
- Led the redesign of the mobile banking app, lifting weekly active users by 34% in two quarters.
- Built and maintained a 120-component design system adopted across 6 product squads.
- Ran discovery sprints with 40+ customers to reshape the onboarding flow, cutting drop-off by 22%.
- Mentored 3 mid-level designers through structured critique and career frameworks.
Product Designer
Loop StudioRemoteAug 2019 – Dec 2021
- Shipped 12 client products across fintech, health, and B2B SaaS on tight 6-week cycles.
- Owned end-to-end design for a compliance dashboard now used by 4 European banks.
- Introduced a lightweight design-ops process that halved handoff time to engineering.
UX Designer
Brightlane AgencyManchester, UKJun 2017 – Jul 2019
- Redesigned e-commerce checkout flows increasing conversion by an average of 18%.
- Facilitated 30+ usability tests and translated findings into prioritised roadmaps.
Education
BA (Hons): Interaction Design| 2013 – 2017
University of the Arts London
Certificate: UX Immersive| 2018
General Assembly
Skills
- Product strategy
- Design systems
- User research
- Prototyping (Figma)
- Design ops
- Accessibility (WCAG)
- Workshop facilitation
- Data-informed design
Key Achievements
- Named to Fast Company's Innovation by Design shortlist for the Northwind mobile redesign (2024).
- Speaker at Config 2023 on scaling design systems across regulated fintech products.
- Grew an internal design guild from 6 to 42 members across 3 offices.
Languages
- English — Native
- Spanish — C2
- German — A2
Certifications
- Nielsen Norman UX Certification — NN/g (2023)
- Google UX Design Professional — Coursera (2021)
Projects
Ledger — personal finance OS
Side project blending budgeting and goal tracking. Featured on Product Hunt with 900+ upvotes.
Type&Grid
Open-source Figma plugin for grid + typography linting. 12k installs to date.